Apparently I'm in a Target Brand mood today (see post below). Which is fine, because the only thing I think I've not liked that was Target brand was their knockoff of Pantene shampoo. Blech.
Anyway, I pumped breastmilk for Eleanor for almost 100% of her nutritional input for the first 9 months of her life, supplementing only occasionally with the Enfamil tubs we got from the hospital when she was born and then purchasing same.
When I stopped pumping and we made the gradual switch to 100% formula, I had sticker shock. $22-26/can of formula??? Why does anyone use this instead of nursing??? It wasn't so bad to pick up a can here or there when it would last for ages because we had breastmilk but when we were totally on formula, I did some research, and felt comfortable picking up the Target store brand of baby formula.
In addition to being LESS THAN HALF the cost of Enfamil and Similac, it agrees with Ellie and she hasn't reacted to it negatively at all. In fact, I'd guess she can't tell the difference between the two.
The powder is a little clumpier/thicker than Enfamil, but I think about on par with Similac, which isn't a big whip. They also offer a "Next Stage" formula for 9-24 month old babies, which is something Enfamil also offers.
I say give it a whirl. The nutritional values and ingredients are identical to Enfamil*. Even if your baby hates it, you're out $12 max.
*I belive that Enfamil, Similac, GoodStart, etc. have to renew their patents each year, which releases the prior year's patent out to be duplicated by store brands, so I think it may, in fact, be identical.
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